The data found within Sensor Tower’s Ad Intelligence product is derived from a series of panel-based apps that are purpose-built from the ground up to provide the most accurate metrics possible while delivering world-class user privacy and security. 

We are able to capture when users are exposed to advertisements for or inside various Mobile Apps, and we aggregate this data in more general trends on creatives and advertising Share of Voice across our panel.

This data is used to generate Top Advertiser and Top Publisher Rankings by Share of Voice (SOV) across our supported ad networks. It also enables us to capture ad creatives shown to our panelists, which are displayed to Ad Intelligence users via the Top Creatives and Creative Gallery interfaces.

Our panel apps have always abided by global privacy and security standards, and have been independently verified to comply with GDPR. 

Please contact with any questions.