For App Intelligence, the data is updated and available hourly to keep you up-to-date on any category ranking, review, keyword ranking and all other App Intelligence data. (Note: Google Play Category Rankings are available daily.)


For Store Intelligence, the exact breakdown is as follows:

  • Top Apps/Top Publishers: The newest data is available each day at 12:00 PM UTC (5:00 AM PT). At this time, data will be populated through two days prior to the current date (e.g., on 7/15, data will be available through 7/13). Note that when viewing fixed time ranges (i.e., weekly/monthly/quarterly/yearly), data for the entire time range must be available in order to select that time range.
  • App Analysis/Publisher Breakdown/Store Summary: The newest data is available each day at 12:00 PM UTC (5:00 AM PT). At this time, data will be populated through the date prior to the current date (e.g., on 7/15, data will be available through 7/14).
  • Please Note: The latest downloads and revenue estimates are subject to change. On any given day, estimates are not yet final for the most recent 2 days on the App Store and the most recent 5 days on Google Play. These estimates may change in subsequent days as more source data is processed and made available for use in our modeling process.

For Ad Intelligence, all of the data is updated on a daily basis. The data is available at 5:00PM PST the following day.


For Usage Intelligence, our Daily Active Users (DAU) is updated daily but the most recent data is available at 5:00PM PDT 2 days later. Engagement Metrics such as Session Count, Session Time, Demographics and others are updated quarterly and available on the 4th of the following month. 


Please contact support@sensortower.com with any questions.