One of the main strengths of Review Analysis is the ability to track commonly mentioned terms in users' reviews. With this information, you can know exactly which terms your users are talking about the most, as well as understanding user sentiment about said terms. However, with the plethora of different terms that users may use in their reviews, it becomes difficult to track single phrase terms, especially if they have plural forms, euphemisms, abbreviations, aliases, etc. This is where the Tags feature can be especially useful. Sensor Tower's tags feature groups similar like-terms under one generalized word or phrase to help you easily analyze review sentiment or themes.
Discovering frequently mentioned terms and phrases is super easy because Sensor Tower already displays that information by default under the 'Terms' panel on the left. However, suppose you only want to find reviews about more generalized subjects like "bugs" or "feature requests"; here's how you can do so.
To find and filter reviews based on tags:
- Navigate into Review Analysis under App Intelligence, pick your desired date range, and click on the Tags section next to 'Terms'.
- Click on your desired tag and Sensor Tower will highlight that row.
*Note: You can also sort by ascending / descending order by mentions or ratings by clicking on their label near the top. You can also see the percentage of mentions by hovering your cursor over the bar.
Through natural language processing, Sensor Tower will now display reviews that are relevant to your selected tag and contain similar sentiments, as indicated by the blue labels next to the review titles. In this case, the "Updates" tag is selected so all reviews related to updates are shown. This is great way to understand collective feedback for over 30 different tags. More information about these tags can be found HERE.
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