What is the Game Taxonomy?

Apple and Google provide game sub-categories on the App Store and Play to help consumers find the games they’re most interested in. However, those categories are meant for players- they’re both too broad and too imprecise for the sophisticated market analysis that mobile game publishers require. 

The Game Taxonomy breaks up the mobile game market into four categories, 12 genres, and 65 sub-genres. The taxonomy lets you easily identify, for example, all Card Battler games, or all MOBA plus Battle Royale games, or all Puzzle games except Match-3.

The Game Taxonomy was developed in partnership with Deconstructor of Fun. It has a nested structure, with broad Categories that contain recognizable Genres which are broken down further into Sub-genres. Games are tagged in the taxonomy manually by experts at Deconstructor and Sensor Tower, and new releases are added on a weekly basis. The taxonomy is generally optimized for revenue, so new games and genres are usually only added when they find a working business model. There are some exceptions, like our detailed Hypercasual section, which monetizes mostly through advertising.

The Game Taxonomy is accessible through a dropdown on all Top Apps pages in Store Intel, Ad Intel, and Usage Intel. It is also published as three global fields: Game Category, Game Genre, and Game Sub-genre. You can leverage the global fields for certain power-user use cases like excluding a specific kind of game from a top apps list, or configuring Custom Dashboards or Custom Alerts. 

For full definitions of the categories, genres, and sub-genres, please visit: http://sensortower.com/docs/taxonomy